The Historic Seattle Quilt Building Customer Journey
What used to be the Quilt Manufacturing Company is now the renovated Seattle Quilt Building, historic brick and beams included. The building is over 100 years old and had so much character to inform the brand development.
We knew we had to celebrate the story of the past while paving the way for future memories to come. We chose an icon as a nod to the old manufacturing company and paired it with a typeface that is nearly identical to the building name that’s inset at the entrance of the building. The logo lockup is both timeless, modern, and representative of the past history and present renovations.
Our entire customer journey embraces Seattle’s Pioneer Square location through our rich and bold green mixed with accents of gold. We wanted each piece to reflect the historic landmark and reinforce its presence in the neighborhood.
Creative Director: Danielle Elliott
Graphic Designer: Makayla Virden