SODO Urbanworks Brand & Website Refresh

SODO Urbanworks’ previous website was a utility site, used more for leasing spaces than highlighting the experience. So, we had to change that! We needed a website that was flexible enough to allow for the wineries to feature their own events and hours but engaging enough to highlight the experience of SODO as a destination. We also needed to revamp the user experience and performance. By using a clean and simple design, a fun voice and tone, and a website interface that was informative and easy to navigate we created a digital experience that was almost as good as the in-person experience.

The collateral and signage that followed was a way to enhance the personality of SODO through our reimagined voice and tone while reestablishing our brand presence, this time as a destination for families, dogs, and wine lovers.

Creative Director: Danielle Elliott

Graphic Designer: Makayla Virden

Website & Collateral Design: Makayla Virden

Stock Photos Sourced from Stocksy, Unsplash, and Pexels.